Hiddin’s Products Are the Philippe Starck Ghost Chairs of the Pet World · The Wildest

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Is This the Philippe Starck Ghost Chair of the Pet World?

Hiddin’s lucite pet products are lightweight, versatile and — more importantly — invisible.

by Sean Zucker
April 8, 2022
Tan small dog sitting on Clear Rectangular Lucite Dog Bed from hiddin with light pink seat cushion
Courtesy of Hiddin
The letter "W" from the Wildest logo

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Two decades ago, Philippe Starck and Kartell collaborated on the Louis Ghost, a tongue-in-cheek transparent reinterpretation of the classic Louis XV armchair, and it quickly became an icon in its own right (even her majesty approves). Lightweight, minimalist, and dazzlingly simple, it’s no surprise that the spectral piece has inspired countless other lucite home decor options, especially those that you’d prefer to remain inconspicuous — like pet furniture.

That’s exactly what interior designer Tracey Butler had in mind when she launched Hiddin, a line of crystalline, impact-resistant, easy-to-clean essentials for dogs and cats — from pet gates, crates, and play pens to toy bins, bowls, and leashes. “The designs appeal to pet owners who need products that keep their animals safe, but who also appreciate an elegant aesthetic,” she said.

cats on hiddin steps
Courtesy of Hiddin

After fashion world stints at Bergdorf Goodman and Henri Bendel, Butler apprenticed with award-winning interior designers Jeffrey Bilhuber (Anna Wintour and David Bowie are clients) and Thom Filicia (Queer Eye) before starting Clear Home Design. Not unlike her human home decor, Hidden’s products — which are made in the U.S. from BPA-free lucite — have a way of making small spaces look less cluttered. Like the transparent perch blocks, that’ll give your cats the impression they’re levitating, and the elevated feeders, that come with glass or stainless steel bowls.

Our favorite? Anyone who’s trained a puppy knows the eyesore that is a wood or metal baby gate, not to mention the damage it does to your walls. Hiddin’s zig-zag pet gates come in freestanding or wall-mounted versions that are both adjustable, lightweight, and sturdier than they appear. “Pet barriers, crates, and feeders can be great looking,” said Butler. “And pets certainly dont need to be kept behind bars when theyre indoors.” Indeed. But perhaps more importantly, seeing your puppy perplexed by a seemingly magic invisible barrier is cute as hell.

Sean Zucker

Sean Zucker

Sean Zucker is a writer whose work has been featured in Points In Case, The Daily Drunk, Posty, and WellWell. He has an adopted Pit Bull named Banshee whose work has been featured on the kitchen floor and whose behavioral issues rival his own.

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