Welcome to The Wildest
Hey, people with pets. You’ve come to the right place. We’re The Wildest: the destination that helps you keep your cool in the wild world of pet parenting. Think of this as your own, personal animal kingdom. Maybe you’ve got three Great Danes. Maybe you’re about to adopt your first kitten. Maybe reading this is a reminder that you forgot to feed your goldfish again. We’re not here to judge. We’re just here to help you and your pet at every step.
Here, you’ll find everything you need to ace it for your animal.
We’re talking new pet parent to-dos. Product reviews. Tailored recommendations. Training tips. Life stage advice. Nutrition calculators. 24/7 vet access. Q&As with pet world people. And the latest expertise, insights, and musings from our Expert Collective. But you’ll also find astrology content for cat lovers and guides to dog-friendly happy hours. Because, frankly, those are important too.
We’re around because we’re real people with pets.
We’ve spent our fair share of hours spiraling down the dark corners of the internet, searching for answers to all our pet-related questions. We do not recommend it. So, we thought, let’s just make it easy? With The Wildest, we’ll walk you through this whole pet parenting thing, using what we’ve learned and continue to find out.
We come from a family of pet people.
We’re the brainchild of Kinship. Which makes Mars our...grandma? No, we don’t get free candy. But we do get to tap into all their knowledge, research, and pet care connections. Still, we don’t play favorites. We’ll offer recs from all across the pet care world. Even if they’re from our grandma’s sworn enemies. Because pets don’t care about brand names. And when we do recommend a product that has some family ties, we’ll let you know. (Side note: Snickers is a pretty cute cat name.)
That’s us. Now, meet the crew that keeps our content on point.
Your guides in the wild world of pet care
Chief Veterinary Officer + Co-Founder of Bond Vet
“My ultimate desire is to revolutionize the veterinary industry. We started the company with two main goals. First, to nurture the human-animal bond. Animals are phenomenal for our well-being. Our other goal is to create a healthy workplace in the veterinary industry. No one goes into veterinary medicine to make a lot of money — we do it because we love animals and want to help them get and stay healthy!”
Certified Dog Trainer & Founder of Dogboy NYC
Meet NYC’s go-to dog trainer! You’ve probably seen him and his rescue pup on TV, from Nat Geo to Good Morning America. He founded Dogboy NYC in 2005 to help pets navigate the urban jungle that is New York City, using humane training methods. Says Haussman: “I teach dogs and their owners how to work together as a team.”
Licensed Veterinarian & Founder of the BlackDVM Network
“I started this organization to connect Black veterinarians, technicians, students, clients — really anyone with an interest in vet medicine. I wanted a place for people to create a community, find mentorship, and share all of the amazing things we are doing in vet med. Pets are just like family. So I’m motivated every day by the bond that people share with animals to continue to keep our animals happy and healthy.”
Celebrity Groomer & Owner of Jess Rona Grooming
Katy Perry once said: “Jess Rona is to dogs as Vidal Sassoon is to the bob cut!” The groomer to the stars, Haute Dog (HBO Max) judge, actress, and author has amassed a cult following for her LA celebrity clientele and slow-mo music videos of dog blowouts.
Certified Feline Behavior Consultant & Founder of The Cat Counselor
“The Cat Counselor started off as a passion project and I never expected it to take off like it has! I’m just grateful that the status of cats is beginning to change and that people are starting to realize that we can help their cats (and themselves). Getting an email, thanking me for ‘saving their cat and changing their lives’ is the best compliment and motivation one could ask for.”
Digital Health Associate Veterinarian at Kinship
Dr. Iovino is part of our team of experts behind The Wildest’s Ask a Vet tool. “What motivates me the most is doing my part to keep the human-animal bond strong between pets and their owners. Animals are a huge part of many people’s lives and keeping pets healthy keeps that bond strong in our society.”
Groomer, Owner of Harlem Doggie Day Spa & Creator of The Pup Relief Tour
“I wanted to do something for the same community that helped me find my passion. I want to make sure that I give back too,” says Taylor, a.k.a. the Dogfather of Harlem, who is currently on the road for his Pup Relief Tour, partnering with dog shelters and Black-owned businesses to offer free grooming services to rescue pups!"
We prefer howls and meows. But here are some more ways to talk to us.
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